Is TikTok taking over the music industry?

March 16, 2023

Many discussions and tweets criticize the repetitive nature of "TikTok music," labelling viral hits as "TikTok songs" and artists as "TikTok artists," which dismisses their hard work. However, despite the occasional annoyance, the rise of music on TikTok has had positive effects. According to CNBC, over 175 songs on the Billboard Top 100 in 2021 gained popularity from the app. As much as people complain about these songs, they are streaming them, boosting their chart positions. Moreover, TikTok has become a platform that jump-starts artists' careers, as seen with Megan Thee Stallion, Don Toliver, Flo Milli, and Lil Nas X. These artists gained a following after having a song go viral on TikTok, leading to more chart-topping hits. Although some people frown upon the quick rise to fame, as long as artists work hard to maintain their careers and fans, it is acceptable. Despite receiving backlash, artists are reaping the benefits of having viral songs, including being nominated and receiving awards such as Grammys. For instance, Olivia Rodrigo won Best New Artist in 2022 after her song "Drivers License" went viral on TikTok. The app has made its mark on the music industry, with artists new and old setting records and earning titles from the success of their TikTok songs. It appears that even if TikTok disappears in the future, its lasting impression on the music industry will be undeniable.


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