Sean O'Meara

May 02, 2020 - 04:05 PM - 735 views
Download podcast

Episode Title: How To Master The Business Apology

Monday 4th may at 7pm and Friday 8th at 11am 

In this episode, we talk to Sean O'Meara (Founder Of Essential Content & Co-Author of The Apology Impulse) as we discuss why company's get apologies wrong, how to know when to apologize or explain, and the work he does at his company Essential Content

Purchase "The Apology Impulse" here

Follow him on LinkedIn 

**More On Sean**

I'm the founder and Managing Director of Essential Content - a content marketing and public relations agency in Manchester, UK (Media City in Salford, actually).

We specialize in two things; content marketing and public relations. We actively avoid the 'full service' and 'integrated agency' tags that are so tempting to arbitrarily throw about. 

Prior to starting Essential Content, I was a freelance content marketing and PR consultant, helping regulated businesses (financial services, fintech, and health) overcome the unique challenge of using content-driven campaigns to sell products and build brand advocacy while under the watchful gaze of their industry regulator.

 I've also consulted some very exciting SMEs in non-regulated industries, such as fashion, logistics, business intelligence, artificial intelligence, and surveillance.

I started out as a copywriter in around 2005, after cutting my teeth editing a lifestyle magazine for dog owners. It was and remains the best magazine dog magazine in the world. We interviewed lots of interesting people about their pets, including Mariah Carey, Vidal Sassoon, and Pete Wentz. This was my first proper job in the media industry. It's been decidedly less glamorous since then.

Along the way, I learned a lot about strategy and have spent my career since then combining my love of words with the nuts and bolts of strategic implementation to help brands come alive online.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 



Contact DR and Associates today for all of your marketing needs online at, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you’re thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free. 

OK Startup Nation, I want to talk to you about our sponsor, Tresta. They’re offering a 30-day free trial, so you can see if Tresta’s virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at Tresta, Business Communication. Simplified.

Use code BETTEREVERYDAY for 30% everything sitewide at That’s “BETTEREVERYDAY” for 30% off at


Log in to comment