A 25-year-old British man on holiday in Gran Canaria was fatally struck by a car on Friday night in the popular resort area of Playa del Ingles.
Emergency services, including paramedics and police, rushed to Italy Avenue at approximately 11.35pm after reports of the collision.
Despite their efforts, paramedics could not save the young man.
Ambulance crews confirmed he succumbed to what they described as “severe injuries” at the scene.
The victim had been on the island to attend Winter Pride Maspalomas, a major event in the area, according to local media reports.
He was understood to have been crossing the road in a zone that was restricted to pedestrians.
Officers confirmed that the motorist behind the wheel had returned a positive test for cocaine and was found to be over the permitted alcohol limit for driving.
The circumstances surrounding the incident remain under investigation.
It has not yet been confirmed whether police detained the driver.
Reports indicate the stretch of road where the fatal collision occurred had been closed to foot traffic.
The Foreign Office has not yet commented on the tragedy.
Winter Pride Maspalomas draws thousands of visitors to the south of Gran Canaria each year.
The LGBT festival began on November 2 and will run until tomorrow.
As one of Europe’s premier LGBTQ+ winter festivals, it attracts over 40,000 international visitors to celebrate.
The week includes live main stage shows, exclusive pool parties, boat excursions, and the massive headline Pride Walk
Gran Canaria officially surpassed 1 million British visitors in a single year for the first time, establishing the UK market as one of its most dominant customer bases
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